ACHIEVEMENTS

LEVI STRAUSS & CO
VISUAL MERCHANDISER INTERNSHIP

Fashion Promotion & Marketing Project

This project focused on developing a brand promotion strategy, with a strong emphasis on Visual Merchandising and Retail Experience. I chose Levi Strauss & Co., one of my favorite brands, as the subject of analysis.

Project Overview:

Conducted a detailed SWOT analysis of Levi’s using brand reports and on-ground surveys.
Proposed a 2D/3D solution to enhance brand perception and customer experience.
Final solution: a visual merchandising and store interior design concept, developed using SketchUp.

Real-World Industry Collaboration:

I gained valuable insights and support from the Levi’s retail teams in Bangalore:

Visual Merchandiser – Forum Mall, Koramangala
Store Manager – Levi’s, Koramangala
Sales Department – Levi’s, Mantri Mall, Malleshwaram

Special thanks to the Levi’s Bangalore team for their guidance and collaboration during this project.

Project Focus Areas:

Ensuring basic VM standards and hygiene are maintained, aligned with Levi’s 5-senses retail presentation philosophy.
Executing product presentation strategies, including folding, stacking, and product display specs.
Bringing lifestyle elements and wardrobing concepts to life through brand-right styling and display aesthetics.
Monitoring and improving store infrastructure in collaboration with Regional VM, Franchise teams, and Project teams.
- Aspects included: lighting, AC, signage, fixtures, cash tills, trial rooms, mannequins, music, and visuals.
Conducting periodic training sessions on brand guidelines, seasonal trends, and in-store styling.
Tracking customer walk-ins and conversions before and after visual campaigns (in-store and façade).

Software Used:

SketchUp – for 3D retail layout and visual merchandising concept design.

SCHOOL UNIFORM DESIGN
OFFICIAL UNIFORM DESIGNER FOR SPRINGDALE E.M HIGH SCHOOL,
ANANTAPUR, ANDHRA PRADESH

In today’s world, clothing is one of the most impactful environments, as it is carried everywhere by the individual. It plays a vital role across all cultures and demographics. Compared to adults, children have unique clothing needs due to their involvement in constant physical activity and frequent body movements.

Children’s clothing must offer:

Comfort within the garment,
Protection from environmental and activity-related risks (especially during outdoor play),
Functionality that supports ease of movement and active behavior, and
Visual appeal, aligning with fashion while still being age-appropriate.

Designing for children requires a thoughtful balance of practicality, safety, and style.

SUSHANTH
STITCHINGS
PVT. LTD.

Sushant Stitching's is a woven wear manufacturing industry based in Solapur, with a strong business network extending to Pune, Hyderabad, Adoni, Bangalore, Mumbai, and other cities.

As part of my Uniform Design Project, I approached their team, and they generously supported me throughout the process. Impressed by my design work, they further entrusted me with the task of creating a CAD-based catalog to promote their products and expand their brand visibility.

The following pages showcase select leaves from the catalog I designed, featuring product illustrations, garment specifications, and layout design tailored to the brand's identity.